What is subliminal perception?

Subliminal perception is the ability of the mind to process information without it being consciously perceived. It can occur through various sensory channels such as sight, sound, touch, smell, and taste. Subliminal messages are usually presented below the threshold of our conscious perception and they can be embedded in various mediums such as movies, music, images, and advertising.

Research has shown that subliminal perception can influence behavior, attitudes, and feelings. For example, studies have found that subliminal messages can increase cognitive performance, influence the choice of a snack, and even reduce anxiety levels.

However, the effectiveness of subliminal messages is still a topic of debate among researchers, with some claiming that the effects are overrated and others arguing that subliminal messaging can be a powerful tool for achieving a wide range of goals, from marketing products to improving mood or motivation. Regardless of the debate, many companies continue to use subliminal messaging in their advertising campaigns as a subtle way to influence consumer behaviour.